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  • Buyers
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  • REO
Properties
  • Active Listings
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  • Search MLS
Neighborhood Guide
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Selling a Home

There's much to see here. So, take your time, look around, and learn all there is to know about the selling process.

Selling Process

Search - Competition

No one can time the market but there are sellers markets and buyers markets. Is there a lot of inventory and what is my competition? 

Learn

What is your home value? What is your strategy to sell. Do you pay for upgrades or sell as is? Do you stage or prefer to leave it up to the imagination? What is your pricing philosophy? Do you price below market and demand competition? Do you price it at market for a transparent price and a quick close? Or do you have your wish list price?

List

What services are being provided and what is the cost? Are you expecting opens? Full time access or by appointment only? What type of marketing are you expecting?

Home Preparation

Most remodels have a return on investment of less than 80%. Do you have the money to do repairs and upgrades or do you want to keep a clean appearance? Do you want to stage virtually or physically? 

Market

This is when the signs are out, the doors are open to the public or appointment scheduled. There are video tours, flyers, and more. 

Negotiate

You have offers in hand, what is acceptable? There are seller costs that need to be accounted for. 

Close

Before giving the keys, the property is expected to be broom clean. Sentimentality should have been spelled out in the contract. 

Let's Talk

Let's Talk

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645 Taraval Street, San Francisco, California 94116, United States

+1 415.742.5100

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